The Myth Archive
Get Real! Myths About UV
Posted: Friday, January 18th, 2008Myths and Misconceptions About UV and Tanning
The purveyors of sun-scare, in inexplicable blind zeal for their cause, have made some outlandish and unsupportable statements about sunshine, UV, Vitamin D and tanning. Think about this: Because sunshine is free, there is no powerful pro-sun PR lobby aggressively countering these misstatements. Think about it some more: Just imagine if a large pharmaceutical company did own the sun and was able to send you a bill for your monthly sunshine. The mass-media marketing message you got about sunshine – based on the same science that exists today – would be completely positive. The statements that follow show you that, when it comes to “sun scare” marketing is more important than science.
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“Sun Scare”: Twisted Sun Care
Posted: Friday, January 18th, 2008How Commercialism Has Twisted Proper Sun Care
Scaring people out of the sun is a multibillion-dollar business. Smart Tan coined the term “sun scare” in 1996 to properly identify those who were distorting the truth about sunshine’s complex relationship with human health in order to scare you out of the sun. Some “sun scare” groups profit by marketing a distorted sun abstinence message, while others simply tell you to avoid any and all sun exposure because they don’t trust you to make your own informed decision about proper sun care:
